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Meet the Woman
Behind the Magic

Hi, I'm Samantha,

The Bewitching Beautician!


I firmly believe self-care is a form of magic. It will never cease to amaze me what a difference playing with color, dimension and shape can make to someone's look, and how they feel about themselves! That fuels my passion for crafting looks that compliment my guest's unique lifestyle.


Above all though, I love education! I began my professional journey in 2015 and I still attend education regularly to hone my craft. I am a #hairnerd. I work hard to share that knowledge; making sure each guest leaves feeling confident in their look and their ability to maintain and care for it themselves at home. This helps me offer you the best salon experience possible!


When I’m not behind the chair I am spending time with my son, honing my creative eye through photography or expanding my knowledge and understanding of the world. If you see tarot cards and a crystal or two in my space, don't be surprised; I'm all about setting intentions and manifesting positive vibes. I am also a HUGE foodie! I mean...who doesn't love to eat? Having transplanted to Richmond from Northern VA I am always hunting for my new favorite spots. I'd love to hear all about the Richmond gems you know and love during our time together!

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